Privacy Policy

The American Radiology Exchange, LLC (ARE) respects your privacy and is committed to protecting it at all times. This online privacy policy explains how ARE collects, uses and safeguards information on its website. This Internet Privacy Policy applies only to information collected by ARE through its website.

Changes to the Internet Privacy Policy

As our organization, membership and benefits change from time to time, this Internet Privacy Policy is expected to change as well. We reserve the right to amend the Internet Privacy Policy at any time, for any reason. We will post a notice that this Internet Privacy Policy has been amended by revising the "Last updated" date at the bottom of this page.

Information we collect

When you become a registered Imaging Center (IC) or registered radiologist (Reader) on our site, we will collect certain personal information from you. The type of information collected will vary depending on your intended usage (IC or Reader) but, may include personal information, business information, contact information, education credentials, billing and delivery information, e-mail address, credit card information and other demographic information.

Tracking activity on our website

We track how our site is used by both anonymous visitors and visitors who interact with the site. One way we track is by using "cookies." There are many reference sites that explain the use of cookies. If you are interested in understanding specific cookie uses, please reference session cookies and persistent cookies. ARE related websites at times require users to accept cookies in order for the websites to function properly.

ARE also uses cookies to track visitor practices to help determine which site features and services are most important and guide development priorities. Cookies also make it possible for the user to access the site without requiring entry of a user name or password, via the “remember me” option on login, allow the user to view different restricted areas of the site, allow the user to personalize the site for future use, and provide other features and benefits.

Cookies are required for the proper function of the website. Cookies are essential for site administration and security.

Another way we track site activity is by using transparent electronic images that count the number of users who visit that page. We do not use any of these electronic images to collect personally identifiable information.

How we use personal information

Once collected, we may use your personal information for the following purposes:

• Register you for programs and services you have specifically requested
• Process, fulfill and follow up on business transactions and registration applications
• Answer your e-mails or on-line requests
• Send information you request
• Send and process surveys, specifically those relating to experience, quality, and feedback.
• Ensure the ARE site is relevant to your needs
• Deliver official ARE correspondence
• Notify you about new products/services special offers, upgrades and other related information from the ARE and other approved third parties

We do not share, sell, trade, exchange or rent your e-mail address to vendors for them to market their products or services to you. When we hire vendors to deliver e-mails to you on our behalf, such as surveys, they are under agreement and limited from using your e-mail address for any other purpose.

With whom we may share information

The ARE will share personal information with our business partners in order to provide the services that we offer. ARE also occasionally hires other companies to provide limited services on our behalf including, but not limited to, packaging, mailing and delivering purchases, answering customer questions about products or services, consulting services, data modeling, and printing. We will only provide those companies the information they need to deliver the service. They are prohibited from using that information for any other purpose. The ARE may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to legal requirements or comply with legal process served on the ARE; (b) protect and defend the rights or property of ARE; or (c) protect the personal safety of ARE personnel or members of the public in urgent circumstances.

Information security

ARE implements industry standard security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. We restrict access to personal information to ARE’s business partners, radiologists, and imaging centers who may need to know that information in order to operate, develop or improve our services. These business partners are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

No guarantee

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, and despite our efforts, ARE cannot guarantee or warrant the security of any information you transmit to us, or to or from our online products or services. We do however employ standards, processes, procedures that will minimize and mitigate the risk involved.

The RadBay Privacy Policy was last updated on: March 1, 2011.